eCommerce Advertising

The Benefits Of Google Shopping Ads

By 
Jason Chan
December 27, 2020

Google is everything nowadays. Regardless of whether you wish to pick up information or need details before purchasing any product, Google is the go-to search engine platform for each inquiry. Google naturally upgrades the odds of getting your product seen on the off chance that you pick their Product Listing Ads for marketing. These advertisements end up being more productive and result-driven than customary text-based PPC promotions.

Since the dispatch in 2012, Google Shopping Ads have arisen as a helpful promoting tool for umpteen organizations around the globe. Advertising utilizing this platform implies expanded brand publicity and significant development, assisting traders with showing improvement over their rivals. We are giving you 4 core benefits of using shopping ads to promote your products on your eCommerce store.

Benefits:

1. Better qualified leads: As a vendor, you can build the nature of your leads by highlighting product information quickly in your promotions to help customers settle on informed buying choices. This makes customers bound to finish a purchase on your site. For instance, when Mark does a Google search for "Guitars", he may see Shopping promotions from vendors selling guitars. He can tell which guitar accommodates his taste just by taking a look at the image. He can likewise rapidly observe whether the guitar accommodates his financial plan by taking a look at the cost. This implies that when Mark taps on the advertisement, he has a decent feeling of the product and its cost, which puts him further down the buying channel contrasted with the average web client.

2. Simple retail-driven campaign management: Instead of keywords, Shopping promotions utilize the product features you characterized in your Merchant Center information feed to show your advertisements on pertinent quests. Peruse your product inventory directly in Google Ads and make product groups for the things you want to bid on.

3. More extensive presence: More than one of your Shopping promotions can show up for a given client search and, if significant, a Shopping advertisement and a text promotion can likewise show up simultaneously. This implies your scope with customers for a singular search could two fold.

4. Powerful reporting and competitive information: See how your products are performing at any degree of granularity you want. For instance, you can perceive the number of clicks a specific brand of high-heels shoes got simply by sifting your product's view - no new product groups are required. Use benchmarking information to get bits of knowledge into your competitive scene. Recognize growth openings with impression shared information and the Bid Simulator tools.

5. Sales data for inventory planning: Google Shopping Ads can help find trends for your merchandising or R&D team. By learning more about what sells, you can expand the related offerings to create up-sell opportunities.

READY increase
YOUR sales?

Contact the Seller Post team to book a free consultation.

Book A Free Consult Today